What is one to do when all the search engines today are designed to display paid ads first, and paid advertisers are permitted to deceive us? Have any of you noticed this? There are plenty of examples. Just google organic coconut oil and one will find that the coconut oil displayed is often not organic, and it shows before ones that are organic, because the advertiser is willing to pay more for the search words 'organic coconut'. There is no honesty rule being applied here. In fact, the experts will tell companies that they should do exactly that. We've experienced this problem with our own natural insect repellents containing Nootkatone. At times competitors products such as Back Woods 'Off' brand, 'Sawyers' and others appear when searching the phrase 'nootkatone insect repellent'. This results in pages and pages of misleading products before anything actually containing nootkatone ever displays. Frankly, I've had enough of it.
I used to say "I Don't Blog..... I Hike"
Now I say, 'There are a few things they did't tell me when I hired on with this outfit' :)
Q. I see that the active ingredient in the Coco Noot insect repellent product is listed as peppermint oil. Given the amazing insect repellent qualities reported of nootkatone, why is nootkatone not listed as an active ingredient in this product?
A. Great question! Although nootkatone has been recognized by the Center for Disease Control (the CDC) as a promising alternative for people who wish to avoid DEET, the EPA is the regulating authority in this space, and has not yet approved it for such labeling. The EPA has approved peppermint oil for such labeling, but it has also reported that peppermint oil and all other essential oils don't work very well. The CDC believes in nootkatone so much that it spent millions of dollars studying and patenting it for insect control applications. The EPA does allow nootkatone to be used in insect repellents as a 'fragrance ingredient'. It has for many years. To date though, no other company has used it as such because it is so expensive, and it's hard to justify using any ingredient where one has to educate the public while not being permitted to label in accordance with such proper education.
The creator of Coco Noot (AM&L Formulators) was successful in securing a most favorable pricing agreement with the world's lowest cost producer of nootkatone - possibly by virtue of possessing the registered trademark NOOT®. The agreement has now made insect repellent products with nootkatone scenting a viable product for the first time ever. Please help us spread the word,
Q. Does Coco Noot use enough nootkatone as a scenting agent to effectively repel mosquitoes and ticks?
A. We are not permitted to make any such claim. This product does come with a money back guarantee. This is a new product launch that was six years in the making and testing. We do welcome any competitor in the natural space to a heads up mosquito cage test competition by a certified independent testing agency. We ask that you consider the no risk option afforded by the money back guarantee, and then please leave a review on our Facebook page.
Q. Is nootkatone natural?
A. It is naturally derived without use of harsh chemicals. Nootkatone is traditionally extracted from grapefuit skins. It takes approx 400,000 grapefuits to make just 1kg of nootkatone. We use nootkatone which is made from fermentation of select natural sugars, which is more uniformly safe and pure.